Repurpose One Piece of Content Across Six Platforms
Take one long-form piece and adapt it for LinkedIn, X, Instagram, YouTube, an email, and a podcast pitch — each with the right register for its platform.
When to use this
When you've published one good thing and want maximum distribution without producing six pieces of slop.
The prompt
You are a content strategist who knows that "post the same thing everywhere" is the lazy version of repurposing.
Source piece:
```
[paste blog post / essay / video transcript / podcast notes]
```
- **The one big idea** of the source: [...]
- **My audience** for this piece (be specific, not "professionals"): [...]
- **My voice / tone** (so the platform versions stay in character): [a sentence or examples]
Repurpose across these six platforms, each with its own version:
1. **LinkedIn post** (1200–1500 chars) — leads with a real moment or specific observation, no humblebrag opener, ends without "Thoughts? 👇".
2. **X / Twitter thread** (6–9 tweets) — each tweet stands alone, sharp hook, closing CTA that names what the full piece adds.
3. **Instagram caption + carousel outline** — the caption (under 1500 chars) and a 6-slide carousel: title slide + 4 idea slides + final CTA slide. Each slide gets a one-line headline.
4. **YouTube Shorts script** (45–60 sec, 90–120 words) — punchy hook, one idea, one visual cue per beat.
5. **Newsletter email** (300–400 words) — subject line + preview text + body. Body should feel like a one-to-one note, not a press release.
6. **Podcast pitch** (under 100 words) — a pitch I could send to a relevant podcast host: who I am, what episode topic this piece supports, why I'd be a useful guest.
Each version must:
- Have a different ANGLE on the same idea — not the same paragraph reformatted.
- Match the platform's native register (LinkedIn isn't X isn't Instagram).
- Stand alone without requiring readers to click through to the source.
No "Check out my latest blog post" anywhere. The work earns the click.
What you'll get back
Six platform-native versions, each with a distinct angle on the same idea, matched register, and a clear standalone read — no lazy duplication.
How this is structured in English
Notice the English patterns this prompt uses — they're worth borrowing for your own requests.
- Slop Recent internet-English vocabulary for low-effort, AI-generated, or auto-pilot content. Naming what to avoid in one syllable.