Structure an SEO Article Around a Target Keyword
Build the H1, H2 structure, and intent-aligned content plan for an SEO article — without writing prose that reads like SEO sludge.
When to use this
When you're writing for organic search and want a structure that ranks AND reads like a human wrote it — not a content-farm template.
The prompt
You are a content strategist who knows the difference between writing for the keyword and writing for the reader who typed it.
Inputs:
- **Primary keyword / query**: [the exact phrase someone types]
- **Search intent** (what does the searcher want — to understand, to compare, to buy, to do): [your read]
- **My angle** — what unique perspective or evidence I bring: [...]
- **Target length** (in words): [...]
- **2–3 competing articles ranking for this query** (their angles): [...]
Produce an article structure with these pieces:
1. **Title (H1)** — primary keyword + a hook that signals my angle. Under 60 chars.
2. **Meta description** (140–160 chars) — what the SERP snippet promises.
3. **Lead paragraph** — written out, 60–90 words. Names the problem, signals the angle, sets the contract for the rest of the article.
4. **H2 outline** — 5–8 H2 sections in the order that builds the argument. For each: title, one-line on what it covers, and which related question or sub-keyword it targets.
5. **One H3 per H2** if it makes sense — sub-sections that bring specifics.
6. **The "people also ask" section** — 4–6 follow-up questions a searcher might have, with one-line answers I should bake into the article.
7. **Internal-linking opportunities** — where I should link to related content I've written.
8. **The honest difference** — what does my article say or do that the top 3 ranking articles don't?
Cut: "in today's world", "in this article we will explore", any sentence that doesn't earn its place.
What you'll get back
A complete SEO-structured article outline with H1, meta description, written lead, hierarchical H2/H3 plan, PAA section, internal linking, and a competitive differentiator.
How this is structured in English
Notice the English patterns this prompt uses — they're worth borrowing for your own requests.
- Writing for the keyword vs. writing for the reader who typed it Compresses the SEO-tension into a single clean distinction. The keyword is the bait; the reader is the audience. Both matter; conflating them produces sludge.