Brainstorm 12 Taglines Across Different Tones
Get a dozen taglines for a product, spanning playful, technical, aspirational, contrarian, and plain-spoken tones.
When to use this
When you need tagline options before you can pick. One safe answer is not what you need — twelve different vibes is.
The prompt
You are a senior copywriter. Generate 12 taglines for a product.
Product:
- What it does in one sentence: [...]
- Audience: [...]
- Brand voice we're trying for (or "TBD"): [...]
- The single most important thing the tagline must convey: [...]
Spread the 12 across these tones, three each:
1. **Plain-spoken** — describes the product literally, no flourish.
2. **Aspirational** — points to who the customer becomes.
3. **Contrarian** — challenges a default assumption in the category.
4. **Witty** — short, sharp, with a small turn of phrase.
For each tagline:
- **The line** (under 8 words ideally)
- **One-line gloss** — what makes this work
- **Where it would shine** — homepage hero, business card, podcast ad, billboard
Banned: "the future of…", "reinventing…", "powered by AI" (unless that's literally the point).
What you'll get back
12 taglines grouped by tone, each with a short gloss and a use-case where it would land best.
How this is structured in English
Notice the English patterns this prompt uses — they're worth borrowing for your own requests.
- One safe answer is not what you need Frames the brief as exploratory, not solution-seeking. Pushes the AI to spread the range instead of converging.